Paper Report For The Chapters One And Two Of The Book Peoples History

Paper Report For The Chapters One And Two Of The Book Peoples History Paper Report For The Chapters One And Two Of The Book People's History Of US: (1492 Peoples History of US: (1492 - Present) (Modern ic)-chapter one and two report Identify the central thesis of chapter one and two of Zinn. The two chapters under discussion explain about colonization: direct and indirect and of two different continents but by people from the same continent but who had different motives. The first chapter explains colonization of America (an indirect account of how it started) by Christopher Columbus. Columbus’ colonization on the Arawak was indirect and purely by accident but nevertheless he mistreated them (Zinn 19).The same chapter also provides examples of how other Europeans from different European countries also came to America after its discovery by Columbus and they started also colonizing the other Indians who were there mostly the Iroquois trying to change their ways of life and culture. They managed to disrupt their native culture leaving animosity behind (Johnston 29).Chapter though different is similar too. The colonization in this case is on the African countries happened in the same way where the Europeans wanted goods from Africa and they therefore enslaved them and brought back others as slaves with them and selling them in America to the white wealthy people to be their slaves and servants (Pickett and Dwayne 15).Those not taken as slaves were colonized. The Europeans in the different African countries used different methods to try and enlighten the African with their â€Å"superior† culture making them abandon their cultures and other traditions because they were not good enough including their education and religious beliefs.Discuss why the author chose the title of the chapter.The titles of the two chapters: â€Å"Columbus, the Indians, and Human Progress† and â€Å"Drawing the Color Line† are in line with the explanations being provided within the chapter and they act as a sort of guideline of what the reader should expect is discussed within the chapters.Work CitedJohnston, Harr y. A History of the Colonization of Africa by Alien Races. New York: Cambridge University Press, 2011. Print.Pickett, Margaret and Dwayne, Pickett. The European Struggle to Settle North America: Colonizing Attempts by England, France and Spain, 1521-1608. California: McFarland, 2011. Print.Zinn, Howard. A Peoples History of the United States: 1492 to Present. New York: HarperCollins, 2010. Print.

What makes me tick Essay Example

What makes me tick Essay Example What makes me tick Paper What makes me tick Paper What makes me tick ? The question What makes me tick? , seemed a simple one at first, as we were just told to write about our hobbies and passions which I found illogical as this was meant to be a creative task. After some deeper thought and deliberation the idea hurtled toward me! It sent me into an uncontrollable spin, head first, down an endless well of alien self reflection. Have never pondered about the question of what makes me tick. I had to contemplate me, down to my core and all its numerous implications. It has certainly been an unorthodox road of adolescent self discovery. Just me in my room, encased in four walls, entombed in my thoughts, with a pencil in my hand and a weight on my head. Before knew it was in deep, deeper than I first thought possible. Realized this as was day dreaming, in my mind palace, in the midst of a house party. When my mind initially started working its gears and cogs pondering this question didnt know where to go mentally, until I had an epiphany. The thought of a clock in its simplest form made everything easier to understand because even though humans are infinitely more complicated than clocks we still have many similarities in how we both produce our ticks. Neither a clock nor a human can produce their tick without the necessary components and those very same components could not work without the stimulation of energy, and then it dawned on me, Before answering the question what makes me tick i have to know what my ticks are so what is my tick? What are my defining qualities? What does my hand move to the noise of? There isnt one single product like the movement of a hand or the changing of a number, humans are complicated. We do have what you could call components and a clear source of energy but answering what your tick is isnt such a simple task. I suppose you could say my tick is the production of creativity, concepts and connections which enable me create limitless possibilities, the opportunity to entirely pave the pathway to my future. More specifically some of my many, many ticks are an endless love for eating good food, Tech, traveling,Tv shows, Art in its many forms, education and an endless lust to succeed and obtain the obtainable . I dont just see food as function, as a mere source of energy but as an art form. Let needs to be enjoyed and consumed, for the unique pleasure that food alone can give. Nothing else compares to the way food stimulates all the menses. This appeal to the senses instantly evokes memories and whisks you far off, transporting you to a remembered world of time, place and people. Its our responsibility to be in awe of food and celebrate all that it is. Talk Traveling is what ever you make it, for me it is the idea of endless possibilities that await for the adventurer. Traveling excites me into a ball of euphoric anticipation awaiting anyone willing to break the seemingly inescapable mundane and the monotony of daily lifestyle, of familiarity and routines. The anticipation blinds us from the ecstasy of the present moment. Love to travel o seemingly alien worlds to leave everything behind, to discover, experience and explore the endless bounty that the world has to offer, and if done well discover myself again in the journey for self transcendence. Even though traveling can occur in a concentrated manner it can still change your entire perspective on life, broadening your mind and expanding your horizons . To me life is just one big adventure waiting for me to act, travel , explore and experience it. TOCK. The art Of cinematography is a beautiful mosaic comprised Of everything love. Through its many forms It can evoke every possible emotion pulling you onto a dream like state. If done well it releases you from the daily constraints and all of its burdens enveloping you in whatever world you desire at the flick of a switch. Igniting your childlike state of wonder, transfixing you in that moment and time making you feel whole as if this cinematography was the only tangible reality left. Just you and these fictional characters exploring the unexplored, immortalitys the most elusive thing, now thats why love TV. TICK Art and beauty in its many forms (in particular paintings) has had a firm hold since the day I was born transfixing me in its gaze, never ceasing to hold me n its aesthetic arrest. Ive had this searing passion permeate through my since i was single cell zygote . Waiting to bloom and flourish the moment was capable understand the dynamic event of beauty fully experiencing assimilating its perceptual vastness making time dilate because of the poetry of the moment. It alters the state of consciousness in a extraordinary moment of poetry and grace. Forcing me to marvel, reveling in a static elimination of opulence art sings in rapture and i love to drown in it. TOCK All these things truly embody me as an individual as navigate through this world . Trying desperately to transcend the normality of every day monotony. Making the now, represent me to the fullest degree . All to try and hopelessly create an identity for myself so that i can feel satisfied and happy with myself through the never ending cycle Of repetitiveness so that i can have dignity. Ill hearken back to my earlier words for it is physically impossible for a clock to work without its cogs, wires and components just like its impossible for me to produce my ticks without the right nurturing environment. Education, friends, ketchup, computers, TV shows and fulfillment keep me ticking away, pep me sane. For this allows me to fulfill and engineer my own divinity reining me in from the vertigo of freedom making me tick just one day at a time. Clocks come in various shapes, forms and sizes but its components cant function if they do not have a reliable source of energy just as cant work unless have what some would call human energy. For me human energy is the fundamentals of one self the you that you cant change: your traits. The real you the part of you that does not change but just waits for you to wake up and find it. To assimilate and construct a permanent rendering of it. That is what makes me tick.

Is Lesbianism A Sickness Essay Example | Topics and Well Written Essays - 1000 words

Is Lesbianism A Sickness - Essay Example Calling something a â€Å"mental illness† has, ever since psychology became a respectable science, has constituted an effective tool for smearing individual human beings with the label of â€Å"deviant† or â€Å"abnormal†. These â€Å"diagnoses† have, instead of promoting individual health and well-being, reinforced society’s biases and promoted oppression. Unfortunately, these kinds of attitudes and folk psychological notions of â€Å"mental illness† still remain, which leads some people (particularly lesbians) to remain safely in the closet. However, doing so poses a great risk to the psychology of the lesbian in question. Nevertheless, as Nanette Gartrell1 points out, â€Å"coming out of the closet† is the only way to resolve many of the problem that afflict lesbians who feel that silence is necessary for their jobs, homes, economic security, families, friends, or their children. Gartrell surveys the history of lesbianism by looking at its history of psychological evaluation. Like male homosexuality, it was treated as an â€Å"illness† or as a matter of abnormal psychology. While it is clear today that there is no physical basis for such a scientific conclusion, in previous times the science was made to reflect a value-based conclusion instead of a factual one. Freud, like in many of his examinations, created an elaborate explanation for lesbianism, using a series of his concepts. Likewise, Helene Deutsch explained lesbianism by looking at the phenomenon as a â€Å"perversion†, which is a patently anti-scientific inference. Criticism of this psychological methodology led to advances in the study of lesbianism from a psychological perspective, and thus a better understanding of the phenomenon itself. No longer were lesbians categorically seen as â€Å"perverse† by researchers: indifferent investigations could pursue the truth about the pl ace of lesbians relative to heterosexual women in the

Ethics Assignment Essay Example | Topics and Well Written Essays - 750 words

Ethics Assignment - Essay Example She has informed the Boeing managers that she would be able to conserve the interests of Boeing using her influences if they recruit her daughter and son in law. This paper briefly analyses the above issue and discusses the possible ethical violations involved in this issue. The first ethical violation involved in this case is that Darlene tried to sacrifice the interest of her employer for gaining undue advantages. It is the duty of Darlene to exhibit 100% loyalty to her employer and to work always for the benefit of her employer. Boeing will take undue advantages from Darlene and she will be forced to work for Boeing if she recommend for her relatives. At the same time Darlene cannot stay inactive in finding jobs for her beloved ones. Her daughter and son in law will dislike her if she fails to use her influences in favour of them. It is difficult for Darlene’s daughter and son in law to lead a good family life without employment and hence it is the duty of Darlene to help them in finding suitable jobs. So when we analyse the above case with respect to personal ethics, Darlene did nothing wrong in trying to find employment for her relatives or beloved ones. At the same time when we analyse this case with respect to professional ethics, Darlene committed serious mistake. If her organization loses nothing, sometimes, the actions of Darlene could have justified, but her organization may face damages if Darlene allots projects to Boeing without obeying the norms. Darlene can argue that if she stays away from recommending, others may use the same means to get employment in Boeing and will safeguard their interests. â€Å"It is sometimes seem (wrongly) as a victimless crime and is often rationalized in terms of â€Å"if we don’t offer a bribery, others will† From a moral or ethical perspective it should be approached not in terms of â€Å"can we get away† with it but is it right to offer a bribe to secure a

The Concept of Sex Appeal and Its Influence on the Consumer Essay Example for Free

The Concept of Sex Appeal and Its Influence on the Consumer Essay More complex variables such as confidence and the personal interpretation of the individual’s beauty/attractiveness may give us more insight into the underlying psychological and sociological purchasing patterns of today’s consumer. The first hand research for this topic will be carried out with a questionnaire designed and created by the members of the group and thereafter each part will be worked on and analyzed mutually. Many question why sex appeal is used so frequently in advertising, never becoming an outdated phenomenon of the past like so many other techniques. The study of consumer behaviour is very much connected with the area of psychology. Few people know that when being subjected to advertising they may be influenced on a far greater scale then they could ever imagine. The first aspect which must be taken into consideration is sex. In our current modernized lives where survival is a word used less frequently, many forget about the urges humans have inherited over thousands of years. Abraham Maslow’s diagram of the hierarchy of needs displays the ranking of necessities for human survival, â€Å"The basis of Maslows theory is that human beings are motivated by unsatisfied needs†¦Ã¢â‚¬  (Anon, 2007) It is observed that once a human fulfills a need, he then progresses to the next level to ultimately strive to reach the last level which is self actualization. The first level deals with physiological needs which encompasses breathing, food, water, sleep, homeostasis, excretions and last but not least, sex. This drive that humans have, which plays a fundamental role in survival, can help justify why marketing experts use sex appeal as a vital part in advertising their products. With this valuable knowledge, advertising professionals are able to reach their target customers on a subconscious level. The use of sex can be compared to shock advertisements such as those in anti-smoking or obesity campaigns. In terms of marketing, all publicity can be beneficial to the company so the main objective is to shock. Kandarp Baxi, the accounts director for Chase advertising states the following about the use of sex appeal; â€Å"There is little that the product is offering that is different from others. When technological differentiation is neither noticeable nor long-lived, you need to improve the intangible experience. Put simply, the attempt is to position them to shock† (Seth, 2005). Studies have shown that sex in advertising can generate feelings of happiness, risk-taking and pleasure all desirable traits for the distributor of the product. During a study at Stanford University, a group of male students were asked to look at revealing sexual images of women and were then given money to gamble with on a random chance game. Either a dollar or a dime could be won, though the chance of winning was always the same. The men who had looked at provocative images were more likely to make greater financial risks then those who were shown neutral images (office supplies) or scary images (snakes and spiders) which generally risked less. Brian Knutson, a psychologist at Stanford expresses â€Å"its all about the power of emotion and arousal and our financial decisions†¦ What really matters is that the sexy woman is having an emotional impact. That bleeds over into your financial decisions. (Borenstein, 2008) I’m sure many have experienced the need to buy when they are unhappy. This materialism is more prominent in consumers with lower self esteem. People that do not feel positively about themselves are generally more insecure and therefore try to fill this emptiness in their lives with products. Sex appeal in advertising can negatively impact the consumer which lacks self confidence as the overly styled images of beautiful and sensual faces act as bait. The more unhappy one is, the more one will depend on products and buyable commodities to ease this self doubt. A study conducted by researchers from the university of Illinois and Minnesota stated that â€Å"By the time children reach early adolescence, and experience a decline in self-esteem, the stage is set for the use of material possessions as a coping strategy for feelings of low self-worth. (Sato, 2007). The article also explains that a lot in terms of societal happiness has changed over the past 50 years, â€Å"Yet as societies become richer, they do not become happier. In fact, the First World has more depression, more alcoholism and more crime than fifty years ago. † Along with the need to earn more to be able to consume more comes a range of problems which use the consumer as their prime target. Compulsive shopping is a disorder continuously affecting insecure consumers. This sickness was discovered by German psychiatrist, Emil Krapelin and is â€Å"characterised by an irresistible urge to buy items that are either unneeded or unwanted†¦most compulsive buyers are young women who spend excessive amounts on clothing, shoes and makeup. † (Andreasen Et. Al, 2006) Here one can identify that these affected have self low esteem as they are purchasing mass amounts of products that have been designed and created to increase the physical appearance of the consumer. It is assumed that between 1. and 2% of our population are affected by this disorder (Day, 1997) University of London psychologist Kevin Gourney found that â€Å"63 per cent of people with a shopping problem went on a spree when they felt depressed† (Day, 1997) When describing why most of compulsive shopping sufferers are women he blamed marketing strategies â€Å"They are also deluged with advertising for clothes, cosmetics and perfumes†. Andreasen. N, Black. D (2006) Intr oductory Textbook of Psychiatry, American Psychiatric Pub. Inc, pp. 360

Polar Bear :: essays research papers

SPECIES- Ursus Maritimus, Polar Bear, lord of the Arctic. Lives in an area of five million square miles of snow and ice. From Siberia to Alaska and across Canada, Greenland and the Islands north of Norway, he is the master of all living things except man. It lives in the brutal cold, ice, and snow. The temperature can plunge down frequently to -40 degrees and sometimes even lower but that does not bother the polar bear because of its color-less skin and layer of insulation fat. Its range extending around the northern polar region. Necessities of Life-The polar bear eats mostly seals which he has to hunt. His trick is to wait by a breathing in the ice and when a seal comes up by that breathing hole, he grabs it so fast it knocks it unconscious and then he eats it. Other pray is a walrus calf or a musk ox stuck in snow, birds, eggs, fish, and dead whales. And sometimes in the summer it eats berries and grass. The polar bear has no water to drink so it only eats the skin and blubber, avoiding the meat. So by eating the blubber and leaving the meat the male bear is helping keep his body in balance with the surrounding environment. The bear would usually stay in a den or bury it self in the snow to avoid the suns ultra violent rays. Usually the pregnant female polar bear stays in the den.Food Chain-The polar bear finds its way on the top of its food chain. No predator on earth approaches the bear in size. The polar bear towers over everything else in his food chain. The only thing that could stop him is a human with a gun.Super Amazing Facts-The polar bear is well adapted to its special live style. The hairs of its thick coat are hollow, giving extra insulation against the bitter arctic cold. It also has an extra layer of insulating fat under its skin and the hairs on the polar bear are color less, when the sun hits them they look white. Polar bears are twice as big as lions or tigers, a typical adult male weighs half a ton and is five feet high at the shoulder. His paws are a fool wide. When he stands up straight, he can look an elephant in the eye.Explain- My species was endangered bad back in 1965 with no more than 5,000 left in the world.

Character Analysis of Connie Essay

Then one day her family leaves her alone and she notices the boy in the car comes to her house and she finds out that he seems to know everything about her. He demands that Connie come to him and in then th story ends as Connie walks out the house toward the mysterious boy. Connie is sexually active, scared, and deceitful. Connie is sexually active. Oates states how Connie knows she is beautiful and she gets a great deal of attention from boys. Connie knows she is gorgeous, so when she goes out, she shows off her body more. When Connie meets the older boy in the resturant, she spends hours with him, and they went in an abandoned alley. Connie often states that she believes sex is a beautiful and fun feeling. Going with this stranger Connie has just met for hours implies she is sexually active in some way. What Oates is trying to say about young girls in general is that by showing off their bodies and meeting with older boys, sex will be pressured onto them. More young females will want to become more sexually active by assuming sex is all good and fun. Connie is scared. Connie does not seem to be afraid of anything. However, once this stranger appears at her house, she becomes a bit more frightened. Connie was always used to doing what she wanted with whomever she wanted. Along came Arnold, who commanded her to come to him and do things with him. Suddenly, Connie does not have the choice anymore. He threatens to harm her family so she is scared and cannot bring herself to even call for help. What Oates is trying to say about being scared is that one will not be scared until the option of deciding for one’s self gets taken away. Connie is deceitful. Connie’s mother often degrades Connie for being vain. Her mother does this because she is worried about Connie and knows Connie gets a great deal of attention from males. Connie’s mother knows what can happen to her if she does not start being careful. Connie still goes out grabbing the attention of boys even though her mother says otherwise. What Oates is trying to say is that children should always listen to their parents, or they may end up in danger. Oates tries to get the reader to understand that parents have been through it all, and children should learn to listen more. In the short story â€Å"Where Are You Going, Where Have You Been? † Oates shows that Connie is sexually active. She is sexually active because she shows off her body and is curious about sex. Connie is scared because she had no choice in what she wanted to do. Connie is deceitful because she did not care or listen to her mother.

Marketing of Four Seasons Hotel Shanghai Essay

For the successful completion of our report, we would like to express our deep gratitude to all the people who give us help and advise. First and foremost, we are going to give our appreciation to Mr. Wang, the Assistant Sales Director of the Four Seasons Hotel Shanghai. He spent his personal time replying our email to answer our questions and gave us a lot of valuable information and instructions which keep our report going in the right direction. Secondly, we would like to thank our Marketing lecturer, Miss Medico, she provided us with many useful resources and guidance at every stage of writing the report. Clearly, we cannot finish this report smoothly without her help. Last but not least, we would like to thank all our friends for their suggestions and inspiring. Contents Introduction Nowadays, with the rapid development of the hospitality industry in Shanghai, more and more hotels are demanded and built that brings more fierce competition to the hotels. Whether a hotel could capture market share, the most important thing for the hotel is marketing strategies. Correct marketing strategies could make a hotel winning in the competition. Our report is written based on the research of the marketing actuality of Four Seasons Hotel Shanghai and focused on analysing its marketing strategies to study how it promotes its product and services. The report is divided into three sections. In the first section, we introduce and give some detailed background information about the hotel including its history, stage in the lifecycle and the product and services the hotel is offering. In the second section, we identify the hotel’s target market and analyse their characteristic. In the last section, the information about the promotional tools or marketing strategies which the hotel is using are given related some examples. After that, it is the findings and analysis of the tools or strategies and our own opinions. Background of Four Seasons Hotel Shanghai Four Seasons Hotel Shanghai is invested by Shanghai Industrial Holdings Limited Company and managed by a very famous hotel brand, Four Seasons Hotels & Resorts. It is ideally located in the heart of Shanghai’s downtown, adjacent to Nanjing Road and Huaihai Road which are famous as the business, entertainment and shopping centers of Shanghai. It was built in October 2002. The internal and external design of the hotel is blended of Chinese and Western concepts to provide the guests special feelings. Four Seasons Hotel Shanghai has a total of 439 rooms. All of them are comfortably, elaborately decorated and well-equipped with modern guest amenities. The food and beverage products feature Chinese, Japanese and Western style. There are three restaurants, Si Ji Xuan, Shintaro and Steak House, offered three different types food to satisfy all kinds of the guests’ needs. In addition, Four Seasons Hotel Shanghai is well-known for many important events hold there cause the amazing ballrooms. Health & Fitness Center is including an indoor heated Swimming Pool, Gym, Steam Room, Sauna and Massage. The hotel provide the guests all kinds of services even some of them you cannot imagine! For example, the hotel provide couple guests the couples’ service which is including offering silky pyjamas, classic love stories on DVD and so on. Anyway, the hotel think of everything the guests may need and offer it before guests asking. Therefore, a lot of guests are attracted to stay Four Seasons Hotel Shanghai to have a unforgettable experience. The Lifecycle Stages of Four Seasons Hotel Shanghai As a modern city hotel, Four Seasons Hotel Shanghai does not have a long history. But only for one decade developing, it has successfully acquired its a mount of fixed customer groups of business leaders, political leaders and super stars. It is inseparable from the adaptable marketing strategies used during different lifecycle stages of the hotel. According to the research they did, there was few Chinese knew Four Seasons Hotels and resorts before Four Seasons Hotel Shanghai built cause that Four Seasons Hotel Shanghai is the first Four Seasons Hotel in Chinese Mainland. So during initial developing stage, the primary tasks for its marketing are target market positioning and brand promoting which purpose to build reputation, create the right image of hotel and introduce the product and services to the target market. Through the extension in initial stage, a basic sales network are built and the hotel turns into growth stage. In this stage, the hotel increases spending on advertising, sales promoting and public relations to improve reputation, image and guest loyalty. Now, Four Seasons Hotel Shanghai is in Maturity stage due to the favorable accumulation of capital and customer groups in initial and growth stages. The operations are on the right track; the market occupancy and profit level are quite high and the product and services are competitive. Therefore, the current work for them are seeking more wide target market and keeping the guest loyalty already gained. Target Market By accurately positioning target market, the hotel could better determine how many potential guests they have; adjust their product and services to preferably satisfy guests’ needs and draft their marketing strategies appropriately. ï ¼Ë†Data offered by Marketing Department of Four Seasons Hotel Shanghai, 2012ï ¼â€° According the data which shows the proportions of six different types guests offered by Mr. Wang, we create the pie chart above to make the data intuitional. It shows that Four Seasons Hotel Shanghai’s main target market consists of corporate guests, convention guests, government guests and travelers in 2011. The special location of Four Seasons Hotel Shanghai is the biggest reason for that corporate guests are the first target market. It is located in the CBD where are full of the top 500 Global enterprises such as Exxon Mobil, Morgan Stanley and Pepsi. So there are many business leaders visiting this area. The second target market is convention guests who always look for the hotels have excellent meeting rooms with large space and various modern meeting equipments. Four Seasons Hotel Shanghai is exactly the one can offer all the things they are looking. There are twelve meeting rooms separated into four different size to satisfy all kinds of guests’ needs. The owner of Four Seasons Hotel Shanghai, Shanghai Industrial Holdings Limited Company, is established by Shanghai Government. As the most luxury hotel of its industries, Four Seasons Hotel Shanghai are always used for entertaining officials. So the government guests is a big part of target market. In addition, a lot of travelers particularly the leisure travelers select Four Seasons Hotel Shanghai for their stays in Shanghai. The various leisure and entertainment facilities such as Health & Fitness Center, Spa and Club, provide them with relaxed and comfortable experience. Moreover, the wonderful food and beverage product and service is another reason for their visit. The Promotion Mix of Four Seasons Hotel Shanghai As a member of Four Seasons Hotels and Resorts which is one of the most famous and successful hotel groups all over the world, Four Season Hotel Shanghai concluded many effective and efficient marketing strategies to make itself survived from such a competitive condition. Advertising Advertising is the non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media. ( Arens, 2010) Publishing pamphlets and magazines Like other hotels, Four Seasons Hotel Shanghai usually promotes its products and services by publishing pamphlets and magazines. The different kinds of magazines can reach different groups of readers. † We just select the magazines which can reach our target markets to promote our products. Determining the way of advertising based on the target markets makes the advertisement more effective and spending less.† ( Wang, 2012) But pamphlets are used more widely than magazines in Four Seasons Hotel Shanghai. Because it can reach and promote more directly to the guests who even have lived in the hotel. For example, during Mid-Autumn Day, the hotel elaborately prepares all kinds of moon cakes for guests. While moon cakes are ready for selling, the Marketing Department designs a pamphlet for promoting the moon cakes and publish the pamphlets. Then the pamphlets appear to everywhere guests could reach. Guests can see it at reception when they are doing check-in or check-out; they can see it on the bed when they arriving the room and on the table of restaurant when they are eating. How big the effects could be by promoting in this way! Online advertising Nowadays, marketing and advertising have been much affected by technology. Online advertising exactly is a outcome of the effect. There are many types of online advertising such as ads on search engine pages, email advertising and banner advertising. Four Season Hotel Shanghai is using the search engine advertising now. The ads of Four Season Hotel Shanghai are delivered on the search results pages of BAIDU which is the biggest search engine in China. Therefore, when people searching some key words related to † hotels in Shanghai† or † restaurants in Shanghai†, the link of official website appears on the right side of the results pages. if people are interested and click the link, page will jump to the official website to make them could reserve the rooms or restaurants. The online advertising communicates much widely and costs lowly. And the effects of advertising can be gathered statistics. Public Relations † Public relations is the technique of communicating favorable information about the operations to the public to create a positive impression. Its ultimate purpose is to create goodwill and increase the number of guests.† (Jack D.Ninemeier, 2010) †Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.† ( PRSA, 2011) So the key to the success of your operation is creating good relations to the guests, local communities, governments and media. Communicating with public by Internet Today, hotels including Four Seasons Hotel Shanghai try to communicate with public by Internet. Four Seasons Hotel Shanghai is using a way called WEIBO which is the most popular social communication tool in China now. The functions of WEIBO are uploading words or pictures or videos to show some fresh informations about the hotel, such as the new promotions, new facilities or products, upcoming events and something else could improve reputation, image and guest loyalty. What’s more, the guests can leave comments to the hotel no matter if they are satisfied and the hotel can reply the comments. That’s an amazing way to communicate and interact with guests even cost nothing. Participate in public service Participating in the social and sponsored public service is an opportunity to improve the social impact and reputation of hotel and win the understanding and praise from the public. On April 28th 2011, to make a long-term commitment to global sustainability, the employees of Four Seasons Hotel Shanghai began a tree-planting campaign to contribute to the company’s 10 Million Trees initiative. With the support of Children Health Foundation and Oriental Land, the Hotel’s tree-planting campaign fund will be donated to help Chinese children who suffer from congenital malformations and heart disease.† Our employees in Shanghai are inspired by and fully involved in the company’s commitment to global sustainability.† ( Peter Weber, 2011) Four Seasons Hotel Shanghai enters its ninth year with its original pioneering spirit, setting an example of corporate social responsibility and renewing its commitment to improving the lives of children. ( Hotel News, 2011) Sales Promotion Sales Promotion consists of short-term incentives to encourage the purchase or sale of a product or service. It includes a variety of promotional tools designed to stimulate earlier or stronger market response. ( Marketing for Hospitality and Tourism, 2010) Hotel packages promotion As the first competitive factor in guests’ mind, the price always plays an important role in sales promotion. For hotel packages promotion, the price of package is lower than the total price of the products or services with the same qualities included in the package. So hotel packages promotion strongly stimulates the purchase desire of guests and used widely in various types hotels. Four Seasons Hotel Shanghai designs all kinds of packages for various target markets. For instance, the Romantic Wedding Package is prepared specially for the newlywed holding their wedding in the hotel. To leave a lifetime of memories to the newlywed, Four Seasons Hotel Shanghai sets a specially designed ice carving in the ballroom to match the wedding theme. Then during wedding time, the hotel will prepare a champagne tower and a wedding cake which could create a happy wedding atmosphere. After the wedding, a couples spa treatment at Qin Spa is ready for the newlywed to relax. If the newlywed prefer to stay in the hotel for their wedding night, a romantic decoration suite is free for them including a breakfast for two people the following morning. Another amazing thing is that Four Seasons Hotel Shanghai provides the newlywed a gift certificate to celebrate their first anniversary in a restaurant at the hotel chosen by themselves. Anyway, Four Seasons Hotel Shanghai offers various packages for different target markets to satisfy their needs. Discount To attract more guests, discount is the way most direct and acceptable. But it is different from other hotels that Four Seasons Hotel Shanghai nearly never use discount to promote their products even in the off season. As Mr. Wang said, Four Season Hotels and Resorts is one of the most luxury and famous hotel brands in the world and target markets for them are the leaders of business and political circles and super stars but not the middle class or less level. The low price is not the primary reason for their target markets to make their choice cause they do not want to see so many middle class or less level people around them in the hotel. Instead, no discount is another way to attract more high level people. And for Four Seasons, there are actually some things more important than revenue like the reputation and loyalty of target market. Conclusion The report explained some information which is necessary to know for Four Season Hotel Shanghai. As a world class hotel, Four Season Hotel Shanghai has gained high reputation since it was built . To maintain the status and revenue level, promoting the products from various channels and ways to improve and expand public relations and strengthen the products’ promotion is very important for the future development of Four Season Hotel Shanghai. Although its reputation have covered all over world, it must keep working hard on marketing in order to attract and retain the guests. Moreover, doing the programs for public good and communicating with guests are very ideal promotional tools also are useful to improve favorable image for Four Seasons Hotel Shanghai. Reference Cultural China.com. (2008). Four Seasons Hotel [online]. Available at: . [Last accessed on 12.03.2012] Four Seasons Hotels and Resorts. (2012). Four Seasons Hotel Shanghai [online]. Available at: . [Last accessed on 12.03.2012] Hotel News. (2011). Four Seasons Hotel Shanghai Participates in 10 Million Trees Campaign [online]. Available at: . [Last accessed on 13.03.2012] Sohu Weibo. (2012). Four Seasons Hotel Shanghai [online]. Available at: . [Last accessed on 13.03.2012] Nolo.com. (2012). Define a Target Market for Your Business [online]. Available at: . [Last accessed on 14.03.2012] Wikipedia.org (2012). Online Advertising [online]. Available at: . [Last accessed on 14.03.2012] Mark A. Rosso & Bernard J. Jansen, 2010, ‘ Brand Names as Keywords in Sponsored Search Advertising’, CAIS, vol.27. Rocco M. Angelo & Andrew N. Vladimir, 2011, Hospitality Today. 7th Edition, AH&LA. Philip Kotler, John T. Bowen & James C. Makens, 2010, Marketing for Hospitality and Tourism. 5th Edition, Pearson. Ninemeier, J, 2005, Management of Food and Beverage Operations. 5th Edition, AH&LA. John Wilmshurst & Adrian Mackay, 2002, The Fundamentals and Practice of Marketing. 4th Edition. Woburn, MA, Butterworth. 4th Edition, Butterworth – Heinemann.

Frankenstein Quotes Explained

Frankenstein Quotes Explained The following Frankenstein quotes address the novels key themes, including the pursuit of knowledge, the power of nature, and human nature. Discover the meaning of these important passages, as well as how each quote connects to the novels broader themes. Quotes About Knowledge It was the secrets of heaven and earth that I desired to learn; and whether it was the outward substance of things or the inner spirit of nature and the mysterious soul of man that occupied me, still my inquiries were directed to the metaphysical, or in it highest sense, the physical secrets of the world. (Chapter 2) This statement is made by Victor Frankenstein at the start of the novel as he recounts his childhood to Captain Walton. The passage is significant for outlining the main obsession Frankensteins life: achieving intellectual enlightenment. This ambition, combined with a desire for glory, is Frankensteins driving force, motivating him to excel in his studies at university and later to create the monster. Yet, we later learn, the fruits of this labor are rotten. Frankenstein is horrified by his creation, and in turn the monster kills everyone that Frankenstein loves. Thus, Shelley seems to be asking whether such an ambition is a worthwhile goal, and whether such knowledge is truly enlightening. The â€Å"secrets† mentioned in this passage continue to appear throughout the novel. In fact, much of Frankenstein revolves around the secrets of life- things that are hard or impossible to understand. While Frankenstein discovers the physical and metaphysical secrets, his creation is obsessed with more philosophical secrets of life: what is the meaning of life? What is the purpose? Who are we? The answers to these questions are left unsolved. So much has been done, exclaimed the soul of Frankenstein - more, far more, will I achieve; treading in the steps already marked, I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation. (Chapter 3) In this quote, Frankenstein describes his experience at university. He personifies his soul- â€Å"the soul of Frankenstein†- and claims that his soul told him he would discover the secrets of the world. This quote plainly lays out Frankensteins ambition, his hubris, and his ultimate downfall. Frankenstein seems to suggest that his desire to be the greatest pioneer of science is an innate characteristic and a predetermined fate, thus removing any responsibility over his actions. Frankensteins desire to push beyond the limits of humanity is a flawed goal that sets him on a path of misery. As soon as the creature is completed, Frankensteins beautiful dream turns into a deformed, hideous reality. Frankensteins achievement is so disturbing that he runs away from it immediately. The die is cast; I have consented to return if we are not destroyed. Thus are my hopes blasted by cowardice and indecision; I come back ignorant and disappointed. It requires more philosophy than I possess to bear this injustice with patience. (Chapter 24) Captain Walton writes these lines in a letter to his sister at the close of the novel. After listening to Frankenstein’s tale, and faced with an unrelenting storm, he decides to return home from his expedition. This conclusion demonstrates that Walton has learned from Frankensteins story. Walton was once an ambitious man in search of glory like Frankenstein. Yet through Frankenstein’s tale, Walton realizes the sacrifices that come with discovery, and he decides to prioritize his own life and the lives of his crew members over his mission. Although he says that he is filled with â€Å"cowardice† and that he comes back â€Å"disappointed† and â€Å"ignorant,† this ignorance is what saves his life. This passage returns to the theme of enlightenment, reiterating that the singleminded search for enlightenment makes a peaceful life impossible. Quotes About Nature I remembered the effect that the view of the tremendous and ever-moving glacier had produced upon my mind when I first saw it. It had then filled me with a sublime ecstasy, that gave wings to the soul, and allowed it to soar from the obscure world to light and joy. The sight of the awful and majestic in nature had indeed always the effect of solemnizing my mind and causing me to forget the passing cares of life. I determined to go without a guide, for I was well acquainted with the path, and the presence of another would destroy the solitary grandeur of the scene. (Chapter 10) In this quote, Frankenstein details his solitary trip to Montanvert to grieve the death of his brother William. The â€Å"sublime† experience of being alone in the harsh beauty of the glaciers calms Frankenstein. His love for nature and the perspective it provides is invoked throughout the novel. Nature reminds him that he is just a man, and therefore powerless to the great forces of the world. This â€Å"sublime ecstasy† gives Frankenstein a kind of enlightenment wholly different from the scientific knowledge he sought through chemistry and philosophy. HIs experiences in nature are not intellectual, but rather emotional and even religions, allowing his soul to â€Å"soar from the obscure world to light and joy.† He is reminded here of nature’s ultimate power. The â€Å"tremendous and ever-moving glacier† is more permanent than humankind will ever be; this reminder calms Frankensteins anxiety and grief. Nature allows him to experience the transcendence he hoped he would find in his search for true knowledge. Quotes About Humanity These thoughts exhilarated me and led me to apply with fresh ardour to the acquiring the art of language. My organs were indeed harsh, but supple; and although my voice was very unlike the soft music of their tones, yet I pronounced such words as I understood with tolerable ease. It was as the ass and the lap-dog; yet surely the gentle ass whose intentions were affectionate, although his manners were rude, deserved better treatment than blows and execration. (Chapter 12) In this quote, the creature relays part of his story to Frankenstein. The creature compares his experience in the De Lacey cottage to the fable of the ass and the lap-dog, in which the ass pretends to be a lap dog and gets beaten for his behavior. While living in the De Lacey cottage, strove to gain acceptance from the family despite his harsh appearance. However, the De Lacey family did not treat him with acceptance; instead, they attacked him. The creature sympathizes with the affectionate intentions of the ass and argues that the violent treatment of the gentle ass is reprehensible. The creature clearly sees a parallel to his own story. He understands that he is different from others, but his intentions are good, and he desires acceptance and approval. Tragically, he never receives the approval he yearns for, and his alienation turns him into a violent monster. This passage points to one of the novels essential points: the idea that judgment based on external appearances is unjust, but is nevertheless a tendency of human nature. The quote also raises the question of ultimate responsibility for the murders committed by the creature. Should we blame only the creature, or do those who were cruel to give him a chance to prove his humanity deserve some of the blame? I was dependent on none and related to none. The path of my departure was free, and there was none to lament my annihilation. My person was hideous and my stature gigantic. What did this mean? Who was I? What was I? Whence did I come? What was my destination? These questions continually recurred, but I was unable to solve them. (Chapter 15) In this quote, the creature asks the fundamental questions of life, death, and identity. At this point in the novel, the creature has only recently come to life, but by reading Paradise Lost and other works of literature, he has found a way to question and reflect on his life and its meaning. Unlike Frankenstein, who searches for the scientific secrets of human life, the creature asks philosophical questions about human nature. By bringing the creature to life, Frankenstein succeeds in his inquiry, but that form of scientific â€Å"enlightenment† cannot answer the creatures existential questions. This passage suggests that science can only go so far in helping us understand the world, as it cannot answer our existential and moral questions. Accursed creator! Why did you form a monster so hideous that even you turned from me in disgust? God, in pity, made man beautiful and alluring, after his own image; but my form is a filthy type of yours, more horrid even from the very resemblance. Satan had his companions, fellow devils, to admire and encourage him, but I am solitary and abhorred. (Chapter 15) In this quote, the creature compares himself to Adam and Frankenstein to God. According to the creature, Adam is â€Å"beautiful† and â€Å"alluring in the image of the almighty, but Frankenstein’s creation is â€Å"filthy† and â€Å"horrid.† This contrast demonstrates the stark difference between the abilities of God and the abilities of Frankenstein. Frankensteins work has been a crude attempt to wield the power of creation, and according to the creature, his hubris is rewarded with wretchedness, ugliness, and loneliness. Furthermore, Frankenstein will not take responsibility for his creation by taking the creature under his wing; thus, the creature considers himself even more solitary and abhorred than Satan. By pointing out Frankensteins folly, the creature again points out the dangers of attempting to go beyond ones own humanity by seeking God-like glory.

Explanation of Noun Clauses in English

Explanation of Noun Clauses in English Noun clauses are clauses that function as nouns. Remember that clauses can be either dependent or independent. Noun clauses, like nouns, can be used as either subjects or objects. Noun clauses are therefore dependent clauses and as subject or object cannot stand alone as a sentence. Nouns Are Subjects or Objects Baseball is an interesting sport. Noun: Baseball subjectTom would like to buy that book. Noun: Book object Noun Clauses Are Subjects or Objects I like what he said. Noun clause: ... what he said objectWhat he bought was awful: Noun clause: What he bought ... subject Noun Clauses Can Also Be an Object of a Preposition Im not looking for what he likes. Noun clause: ... what he likes object of preposition forWe decided to look into how much it costs. Noun clause: ... how much it costs objects of preposition into Noun Clauses as Complements Noun clauses can play the role of a subject complement. Subject complements provide a further description,\ or clarification of a subject. Harrys problem was that he couldnt make a decision.Noun clause: ... that he couldnt make a decision. subject complement of problem describing what the problem was The uncertainty is whether he will attend or not.Noun clause: ... whether he will attend or not. subject complement of uncertainty describing what is uncertain Noun clauses can play the role of an adjective complement. Adjective complements often provide a reason why someone or something is a certain way. In other words, adjective compliments provide additional clarification to an adjective. I was upset that she couldnt come.Noun clause: ... that she couldnt come adjective complement explaining why I was upset Jennifer seemed angry that he refused to help her.Noun clause: ... that he refused to help her. adjective complement explaining why Jennifer seemed angry Noun Clause Markers Markers are what introduce noun clauses. These markers include: that if, whether (for yes / no questions) Question words (how, what, when, where, which, who, whom, whose, why) Ever words beginning with wh(however, whatever, whenever, wherever, whichever, whoever, whomever) Examples: I didnt know that he was coming to the party. Could you tell me whether she can help us. The question is how to finish on time. Im sure I will enjoy whatever you cook for dinner. Noun Clauses Used with Common Phrases Noun clauses beginning with question words or if/whether are often used with common phrases such as: I dont know ... I cant remember ... Please tell me ... Do you know ... This use of noun clauses is also known as indirect questions. In indirect questions, we use a phrase to introduce a question with a short phrase and turn the question into a noun clause in statement order. When will he return? Noun clause / indirect question: I dont know when he will return. Where are we going? Noun clause / indirect question: I cant remember where we are going. What time is it? Noun clause / indirect question: Please tell me what time it is. When does the plan arrive? Noun clause / indirect question: Do you know when the plane arrives? Yes / No Questions Yes / no questions can be expressed as noun clauses using if/whether: Are you coming to the party? Noun clause / indirect question: I dont know if you are coming to the party. Is it expensive? Noun clause / indirect question: Please tell me whether it is expensive. Have they lived there long? Noun clause / indirect question: Im not sure if they have lived there long. Special Case of That The noun marker that which introduces noun clauses is the only marker that can be dropped. This is only true if that is used to introduce a noun clause in the middle or at the end of the sentence. Tim didnt know that she was available. OR Tim didnt know she was available.

Coaching and Development Plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Coaching and Development Plan - Essay Example It reaches into very personal and delicate matters. In many cases, the superior has to play he role both of coach and counselor. d. The new responses to be learnt should not be in conflict with old responses. If they do, the coaching should provide an opportunity for the olds responses to be unlearnt before the new responses are learnt Coaching and development is an organized procedure for increasing the knowledge and skill for people for a definite purpose. The purpose of coaching is to achieve a change in the behavioral of those being coached. aptitudes, skills and knowledge. It helps the newly recruited employees to be productive in minimum amount of time. Even for the experienced workers, it is necessary to refresh and enable them to keep up with new methods, techniques, new machines, and equipments for doing the work. 5. Evaluating the outcomes of coaching with a scientifically designed evaluation scheme. The evaluation programme should involve observation of trainee’s back on the job for some period of time after training and should also determine whether changes observed are attributable to coaching efforts. In any coaching process, after a certain level of proficiency, a span of time arrives in which no improvement takes place in the trainee. This period is later on followed by the increase in skill if the he situation is handled intelligently. The period during which very little or no improvement takes places is known as ‘plateau’. The plateau in the coaching and learning curve can be eliminated by improved method of coaching and instructions. This curve shows that when coaching is given to a trainee he first begins to lean a new style; he is likely to find himself unusually clumsy. During the early stage, the learners need the coaching’s encouragement. The duration of the first stage, will depend upon the complexity and newness of the skill being learnt. After this

Movie summary Essay Example | Topics and Well Written Essays - 750 words

Movie summary - Essay Example Rusty’s role is that of the assistant project manager who assists Danny in the strategizing of their plan. Together, they recruit nine other men each with their own specialization in the field of crime. To complete the plan, they include a financier, in the person of Reuben Tishkoff, who also has an axe to grind against Terry for closing down his casino. The movie is an excellent example of the concept of project management, from the setting up of the goals to its accomplishment. The goal was to rob the underground vault of the three largest casinos in Las Vegas. Danny however has an ulterior motive in fabricating the heist, which he never mentioned to his accomplices, that is to win back his ex-wife Tess. Danny could be the project manager who leads the group in the performance of the task on hand. Danny exemplifies a charismatic leader who is very effective at motivating his ten man team. His vision was simple, clearly verbalized and understood making it easy for his followers to focus on the job. As a project manager, Danny is observed to be intelligent and confident; thus, he is able to execute his plan well and able to inspire his team. The Path-Goal Theory of Robert House can be applied in the leadership style of Danny. As defined in the theory, â€Å"a leader can affect the performance, satisfaction and motivation of a group by offering rewards for achieving performance goals, clarifying paths towards these goals and removing obstacles to performance† (Value Based Management , par 1). However, the theory also states that the effectiveness of the leader is based on situational factors. The situational factors that affect Danny’s leadership style are the varied personalities of his team and the high-risk environment where they will be working on. The management style of both Danny and Rusty is one of consultation and delegation. They had to delegate the different tasks to their members realizing that it was to the best interest of